Free WordPress Email Optin Plugin with Free Download Delivery
OptinLeaf is a free WordPress email optin plugin for growing a newsletter list the clean way. Visitors see your form, type their email, tick a consent box that is never pre-ticked, and get your free download, such as an ebook or checklist, right on screen or on a thank-you page.
Your list stays in your own WordPress database, with a record of how each person agreed to join.
Why consent-first signups
A list built on clear consent gets fewer spam complaints and better engagement. OptinLeaf saves the exact consent wording, time, page and a one-way IP hash with every signup, so you can always show how someone joined.
Who OptinLeaf is for
- Bloggers and creators offering an ebook, checklist or template
- Small businesses starting a newsletter
- Course and coaching sites building a warm list
What’s included in the free version
- Popup, slide-in or inline form with the
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- Your own design: headline, text, button text, colours and image.
- Targeting: all pages, the homepage only or selected pages.
- Triggers: after a delay, after scrolling a set amount or on exit intent.
- Frequency cap: once closed, the form stays hidden for the days you choose, and it never shows again after signup.
- Email plus an optional name field.
- Consent records saved with every signup.
- Free download delivery: show a message with the download link, or send people to a thank-you page with the
Sign up with the form to get your download link.
- Subscriber list with search, status filter, delete and CSV export.
- Anti-spam: honeypot, time trap, rate limit and a disposable-email blocklist.
- Privacy tools and a setup wizard. The free edition includes one form.
Tips for getting the most from OptinLeaf
Offer one clear, useful download that matches the page it appears on, because a focused offer converts better than a general newsletter pitch. Start with an inline form inside your best posts, then try a gentle exit-intent popup. Set a frequency cap so returning visitors aren’t shown the form again and again. Keep the consent wording short and honest, and say what people will receive and how often.
How to install OptinLeaf
- Enter your email below to get the download link.
- In WordPress, go to Plugins → Add New → Upload Plugin and upload the zip.
- Activate OptinLeaf.
- Follow the setup wizard, write your headline, add your download link and choose where the form shows.
Download OptinLeaf free
It’s free, with no site account needed. Just enter your email and your download is ready right away.
Get the free plugin
Enter your email and your download link appears instantly.
Upgrade to Pro: OptinLeaf Pro
The free plugin covers what most sites need. When you want more, OptinLeaf Pro adds:
- Unlimited forms and A/B headline tests
- Stats for views, signups and conversion rate
- Protected files with signed download links that expire
- Optional double opt-in and tags for segments
- Newsletters from WordPress, plus Mailchimp and MailerLite sync
Frequently asked questions
Is OptinLeaf really free?
Yes. The free edition includes one complete form with download delivery, consent records and anti-spam.
Does OptinLeaf send emails?
No. The free plugin shows the download on screen or on a thank-you page and doesn’t send email.
Where are subscribers stored?
In your own WordPress database. You can export them to CSV at any time.
Is it GDPR-friendly?
It’s built around consent: the box is never pre-ticked, consent details are saved, and WordPress privacy export and erase tools are supported. The raw IP address is never stored.
What do I need to run it?
WordPress 5.8 or newer and PHP 7.4 or newer.
Why do you ask for my email?
It’s how we deliver the free download without making you create an account. We may also send occasional news about this plugin and related tools, and you can unsubscribe at any time.
Can I use it on more than one site?
Yes. OptinLeaf is licensed under the GPL, so you can install it on as many of your own or your clients’ sites as you like.